English for Sales and Marketing

Introduction

English for Sales and Marketing is an online course, consisting of 56 units of English, and providing approximately 60 hours of study for students.

Course aims

To give students at Intermediate, CEFR B1/Upper Intermediate B2 level practice in general and business-oriented language required for business contexts at this level, specifically tailored towards the specialisation of sales and marketing. The course blends grammatical structures necessary for this level, with vocabulary, reading, listening, writing, speaking and pronunciation.

Грамматика

By the end of the course, students will be able to:

  • Use present and past tenses correctly
  • Use the appropriate conditional forms to talk about situations and consequences
  • Use the present perfect to describe a link between past and present events
  • Use going to and will to talk about future predictions and intentions
  • Use the passive form correctly
  • Distinguish and be able to correctly describe countable and uncountable nouns

Словарный запас

By the end of the course students will have learnt approximately 200 expressions used in sales and marketing duties.

Skills

By the end of the course students will have had exposure to and practice in reading and hearing formal and informal English from a variety of accents and sales and marketing contexts.

Unit Summary

Module 1

  • Introduction to Sales and Marketing Terminology
  • Грамматика: Present tenses
  • Словарный запас: Essential sales and marketing vocabulary
  • Чтение: Understanding sales and marketing texts
  • Прослушивание: Listening to sales and marketing-related discussions
  • Написание: Writing sales and marketing-related descriptions
  • Выступление: Describing sales and marketing concepts
  • Произношение: Anxious and Chess + connected speech

Module 2

  • Market Research and Analysis
  • Грамматика: Past tenses
  • Словарный запас: Market segmentation, target markets, demographics, consumer behaviour
  • Чтение: Market research reports and data
  • Прослушивание: Market research presentations and updates
  • Написание: Market research summaries and analysis reports
  • Выступление: Market research findings and insights
  • Произношение: Beats and Beach + connected speech

Module 3

  • Sales Strategies and Techniques
  • Грамматика: Going to and Will
  • Словарный запас: Sales process, lead generation, prospecting, closing deals, customer relationship management
  • Чтение: Sales strategies and techniques articles
  • Прослушивание: Sales presentations
  • Написание: Sales scripts and email templates
  • Выступление: Practising sales pitches and negotiations
  • Произношение: Bet and But + connected speech

Module 4

  • Advertising and Promotions
  • Грамматика: Present perfect
  • Словарный запас: Advertising campaigns, media planning, print ads, online ads, direct mail
  • Чтение: Advertising materials and case studies
  • Прослушивание: Advertising campaign presentations and updates
  • Написание: Advertising copy and promotional materials
  • Выступление: Advertising strategies and campaign results
  • Произношение: Bud and Bird + connected speech

Module 5

  • Digital Marketing and Social Media
  • Грамматика: Countable and uncountable nouns
  • Словарный запас: Search engine optimisation, pay-per-click, email marketing, content marketing
  • Чтение: Digital marketing materials and case studies
  • Прослушивание: Digital marketing presentations and updates
  • Написание: Digital marketing plans and content
  • Выступление: Digital marketing strategies and outcomes
  • Произношение: Cart and Cut + connected speech

Module 6

  • Branding and Product Development
  • Грамматика: First conditional
  • Словарный запас: Brand identity, brand positioning, product development, product lifecycle
  • Чтение: Branding and product development materials
  • Прослушивание: Branding and product development presentations
  • Написание: Brand positioning statements and product descriptions
  • Выступление: Branding strategies and product development processes
  • Произношение: Day and Ray + connected speech

Module 7

  • Networking and Relationship Building
  • Грамматика: Passive
  • Словарный запас: Networking events, business cards, elevator pitches, follow-up
  • Чтение: Networking articles and resources
  • Прослушивание: Networking conversations and role-plays
  • Написание: Professional follow-up emails
  • Выступление: Practising networking skills
  • Произношение: Guess and Yes + connected speech

Module 8

  • Ethics and Professionalism in Sales and Marketing
  • Грамматика: Second conditional
  • Словарный запас: Ethics, honesty, transparency, professional conduct, cultural sensitivity
  • Чтение: Ethical guidelines and professional conduct documents
  • Прослушивание: Ethical discussions and dilemmas in sales and marketing
  • Написание: Reflections on ethical scenarios and challenges
  • Выступление: Ethical issues and professional conduct in sales and marketing
  • Произношение: Hope and Hop + connected speech

Follow-up

Students completing the English for Sales and Marketing course should feel confident in tackling any upper intermediate course, including our Upper Intermediate Business Power course.