English for Sales and Marketing

Introduction

English for Sales and Marketing is an online course, consisting of 56 units of English, and providing approximately 60 hours of study for students.

Course aims

To give students at Intermediate, CEFR B1/Upper Intermediate B2 level practice in general and business-oriented language required for business contexts at this level, specifically tailored towards the specialisation of sales and marketing. The course blends grammatical structures necessary for this level, with vocabulary, reading, listening, writing, speaking and pronunciation.

Γραμματική

By the end of the course, students will be able to:

  • Use present and past tenses correctly
  • Use the appropriate conditional forms to talk about situations and consequences
  • Use the present perfect to describe a link between past and present events
  • Use going to and will to talk about future predictions and intentions
  • Use the passive form correctly
  • Distinguish and be able to correctly describe countable and uncountable nouns

Λεξιλόγιο

By the end of the course students will have learnt approximately 200 expressions used in sales and marketing duties.

Skills

By the end of the course students will have had exposure to and practice in reading and hearing formal and informal English from a variety of accents and sales and marketing contexts.

Unit Summary

Module 1

  • Introduction to Sales and Marketing Terminology
  • Γραμματική: Present tenses
  • Λεξιλόγιο: Essential sales and marketing vocabulary
  • Ανάγνωση: Understanding sales and marketing texts
  • Ακρόαση: Listening to sales and marketing-related discussions
  • Γράφοντας: Writing sales and marketing-related descriptions
  • Μιλώντας: Describing sales and marketing concepts
  • Pronunciation: Anxious and Chess + connected speech

Module 2

  • Market Research and Analysis
  • Γραμματική: Past tenses
  • Λεξιλόγιο: Market segmentation, target markets, demographics, consumer behaviour
  • Ανάγνωση: Market research reports and data
  • Ακρόαση: Market research presentations and updates
  • Γράφοντας: Market research summaries and analysis reports
  • Μιλώντας: Market research findings and insights
  • Pronunciation: Beats and Beach + connected speech

Module 3

  • Sales Strategies and Techniques
  • Γραμματική: Going to and Will
  • Λεξιλόγιο: Sales process, lead generation, prospecting, closing deals, customer relationship management
  • Ανάγνωση: Sales strategies and techniques articles
  • Ακρόαση: Sales presentations
  • Γράφοντας: Sales scripts and email templates
  • Μιλώντας: Practising sales pitches and negotiations
  • Pronunciation: Bet and But + connected speech

Module 4

  • Advertising and Promotions
  • Γραμματική: Present perfect
  • Λεξιλόγιο: Advertising campaigns, media planning, print ads, online ads, direct mail
  • Ανάγνωση: Advertising materials and case studies
  • Ακρόαση: Advertising campaign presentations and updates
  • Γράφοντας: Advertising copy and promotional materials
  • Μιλώντας: Advertising strategies and campaign results
  • Pronunciation: Bud and Bird + connected speech

Module 5

  • Digital Marketing and Social Media
  • Γραμματική: Countable and uncountable nouns
  • Λεξιλόγιο: Search engine optimisation, pay-per-click, email marketing, content marketing
  • Ανάγνωση: Digital marketing materials and case studies
  • Ακρόαση: Digital marketing presentations and updates
  • Γράφοντας: Digital marketing plans and content
  • Μιλώντας: Digital marketing strategies and outcomes
  • Pronunciation: Cart and Cut + connected speech

Module 6

  • Branding and Product Development
  • Γραμματική: First conditional
  • Λεξιλόγιο: Brand identity, brand positioning, product development, product lifecycle
  • Ανάγνωση: Branding and product development materials
  • Ακρόαση: Branding and product development presentations
  • Γράφοντας: Brand positioning statements and product descriptions
  • Μιλώντας: Branding strategies and product development processes
  • Pronunciation: Day and Ray + connected speech

Module 7

  • Networking and Relationship Building
  • Γραμματική: Passive
  • Λεξιλόγιο: Networking events, business cards, elevator pitches, follow-up
  • Ανάγνωση: Networking articles and resources
  • Ακρόαση: Networking conversations and role-plays
  • Γράφοντας: Professional follow-up emails
  • Μιλώντας: Practising networking skills
  • Pronunciation: Guess and Yes + connected speech

Module 8

  • Ethics and Professionalism in Sales and Marketing
  • Γραμματική: Second conditional
  • Λεξιλόγιο: Ethics, honesty, transparency, professional conduct, cultural sensitivity
  • Ανάγνωση: Ethical guidelines and professional conduct documents
  • Ακρόαση: Ethical discussions and dilemmas in sales and marketing
  • Γράφοντας: Reflections on ethical scenarios and challenges
  • Μιλώντας: Ethical issues and professional conduct in sales and marketing
  • Pronunciation: Hope and Hop + connected speech

Follow-up

Students completing the English for Sales and Marketing course should feel confident in tackling any upper intermediate course, including our Upper Intermediate Business Power course.