English for Sales and Marketing

Introduction

English for Sales and Marketing is an online course, consisting of 56 units of English, and providing approximately 60 hours of study for students.

Course aims

To give students at Intermediate, CEFR B1/Upper Intermediate B2 level practice in general and business-oriented language required for business contexts at this level, specifically tailored towards the specialisation of sales and marketing. The course blends grammatical structures necessary for this level, with vocabulary, reading, listening, writing, speaking and pronunciation.

Граматика

By the end of the course, students will be able to:

  • Use present and past tenses correctly
  • Use the appropriate conditional forms to talk about situations and consequences
  • Use the present perfect to describe a link between past and present events
  • Use going to and will to talk about future predictions and intentions
  • Use the passive form correctly
  • Distinguish and be able to correctly describe countable and uncountable nouns

Речник

By the end of the course students will have learnt approximately 200 expressions used in sales and marketing duties.

Skills

By the end of the course students will have had exposure to and practice in reading and hearing formal and informal English from a variety of accents and sales and marketing contexts.

Unit Summary

Module 1

  • Introduction to Sales and Marketing Terminology
  • Граматика: Present tenses
  • Речник: Essential sales and marketing vocabulary
  • Четене: Understanding sales and marketing texts
  • Слушане: Listening to sales and marketing-related discussions
  • Писане: Writing sales and marketing-related descriptions
  • Говорене: Describing sales and marketing concepts
  • Pronunciation: Anxious and Chess + connected speech

Module 2

  • Market Research and Analysis
  • Граматика: Past tenses
  • Речник: Market segmentation, target markets, demographics, consumer behaviour
  • Четене: Market research reports and data
  • Слушане: Market research presentations and updates
  • Писане: Market research summaries and analysis reports
  • Говорене: Market research findings and insights
  • Pronunciation: Beats and Beach + connected speech

Module 3

  • Sales Strategies and Techniques
  • Граматика: Going to and Will
  • Речник: Sales process, lead generation, prospecting, closing deals, customer relationship management
  • Четене: Sales strategies and techniques articles
  • Слушане: Sales presentations
  • Писане: Sales scripts and email templates
  • Говорене: Practising sales pitches and negotiations
  • Pronunciation: Bet and But + connected speech

Module 4

  • Advertising and Promotions
  • Граматика: Present perfect
  • Речник: Advertising campaigns, media planning, print ads, online ads, direct mail
  • Четене: Advertising materials and case studies
  • Слушане: Advertising campaign presentations and updates
  • Писане: Advertising copy and promotional materials
  • Говорене: Advertising strategies and campaign results
  • Pronunciation: Bud and Bird + connected speech

Module 5

  • Digital Marketing and Social Media
  • Граматика: Countable and uncountable nouns
  • Речник: Search engine optimisation, pay-per-click, email marketing, content marketing
  • Четене: Digital marketing materials and case studies
  • Слушане: Digital marketing presentations and updates
  • Писане: Digital marketing plans and content
  • Говорене: Digital marketing strategies and outcomes
  • Pronunciation: Cart and Cut + connected speech

Module 6

  • Branding and Product Development
  • Граматика: First conditional
  • Речник: Brand identity, brand positioning, product development, product lifecycle
  • Четене: Branding and product development materials
  • Слушане: Branding and product development presentations
  • Писане: Brand positioning statements and product descriptions
  • Говорене: Branding strategies and product development processes
  • Pronunciation: Day and Ray + connected speech

Module 7

  • Networking and Relationship Building
  • Граматика: Passive
  • Речник: Networking events, business cards, elevator pitches, follow-up
  • Четене: Networking articles and resources
  • Слушане: Networking conversations and role-plays
  • Писане: Professional follow-up emails
  • Говорене: Practising networking skills
  • Pronunciation: Guess and Yes + connected speech

Module 8

  • Ethics and Professionalism in Sales and Marketing
  • Граматика: Second conditional
  • Речник: Ethics, honesty, transparency, professional conduct, cultural sensitivity
  • Четене: Ethical guidelines and professional conduct documents
  • Слушане: Ethical discussions and dilemmas in sales and marketing
  • Писане: Reflections on ethical scenarios and challenges
  • Говорене: Ethical issues and professional conduct in sales and marketing
  • Pronunciation: Hope and Hop + connected speech

Follow-up

Students completing the English for Sales and Marketing course should feel confident in tackling any upper intermediate course, including our Upper Intermediate Business Power course.