English for Sales and Marketing

Introduction

English for Sales and Marketing is an online course, consisting of 56 units of English, and providing approximately 60 hours of study for students.

Course aims

To give students at Intermediate, CEFR B1/Upper Intermediate B2 level practice in general and business-oriented language required for business contexts at this level, specifically tailored towards the specialisation of sales and marketing. The course blends grammatical structures necessary for this level, with vocabulary, reading, listening, writing, speaking and pronunciation.

문법

By the end of the course, students will be able to:

  • Use present and past tenses correctly
  • Use the appropriate conditional forms to talk about situations and consequences
  • Use the present perfect to describe a link between past and present events
  • Use going to and will to talk about future predictions and intentions
  • Use the passive form correctly
  • Distinguish and be able to correctly describe countable and uncountable nouns

어휘

By the end of the course students will have learnt approximately 200 expressions used in sales and marketing duties.

Skills

By the end of the course students will have had exposure to and practice in reading and hearing formal and informal English from a variety of accents and sales and marketing contexts.

Unit Summary

Module 1

  • Introduction to Sales and Marketing Terminology
  • 문법: Present tenses
  • 어휘: Essential sales and marketing vocabulary
  • 읽기: Understanding sales and marketing texts
  • 듣기: Listening to sales and marketing-related discussions
  • 글쓰기: Writing sales and marketing-related descriptions
  • 말하기: Describing sales and marketing concepts
  • Pronunciation: Anxious and Chess + connected speech

Module 2

  • Market Research and Analysis
  • 문법: Past tenses
  • 어휘: Market segmentation, target markets, demographics, consumer behaviour
  • 읽기: Market research reports and data
  • 듣기: Market research presentations and updates
  • 글쓰기: Market research summaries and analysis reports
  • 말하기: Market research findings and insights
  • Pronunciation: Beats and Beach + connected speech

Module 3

  • Sales Strategies and Techniques
  • 문법: Going to and Will
  • 어휘: Sales process, lead generation, prospecting, closing deals, customer relationship management
  • 읽기: Sales strategies and techniques articles
  • 듣기: Sales presentations
  • 글쓰기: Sales scripts and email templates
  • 말하기: Practising sales pitches and negotiations
  • Pronunciation: Bet and But + connected speech

Module 4

  • Advertising and Promotions
  • 문법: Present perfect
  • 어휘: Advertising campaigns, media planning, print ads, online ads, direct mail
  • 읽기: Advertising materials and case studies
  • 듣기: Advertising campaign presentations and updates
  • 글쓰기: Advertising copy and promotional materials
  • 말하기: Advertising strategies and campaign results
  • Pronunciation: Bud and Bird + connected speech

Module 5

  • Digital Marketing and Social Media
  • 문법: Countable and uncountable nouns
  • 어휘: Search engine optimisation, pay-per-click, email marketing, content marketing
  • 읽기: Digital marketing materials and case studies
  • 듣기: Digital marketing presentations and updates
  • 글쓰기: Digital marketing plans and content
  • 말하기: Digital marketing strategies and outcomes
  • Pronunciation: Cart and Cut + connected speech

Module 6

  • Branding and Product Development
  • 문법: First conditional
  • 어휘: Brand identity, brand positioning, product development, product lifecycle
  • 읽기: Branding and product development materials
  • 듣기: Branding and product development presentations
  • 글쓰기: Brand positioning statements and product descriptions
  • 말하기: Branding strategies and product development processes
  • Pronunciation: Day and Ray + connected speech

Module 7

  • Networking and Relationship Building
  • 문법: Passive
  • 어휘: Networking events, business cards, elevator pitches, follow-up
  • 읽기: Networking articles and resources
  • 듣기: Networking conversations and role-plays
  • 글쓰기: Professional follow-up emails
  • 말하기: Practising networking skills
  • Pronunciation: Guess and Yes + connected speech

Module 8

  • Ethics and Professionalism in Sales and Marketing
  • 문법: Second conditional
  • 어휘: Ethics, honesty, transparency, professional conduct, cultural sensitivity
  • 읽기: Ethical guidelines and professional conduct documents
  • 듣기: Ethical discussions and dilemmas in sales and marketing
  • 글쓰기: Reflections on ethical scenarios and challenges
  • 말하기: Ethical issues and professional conduct in sales and marketing
  • Pronunciation: Hope and Hop + connected speech

Follow-up

Students completing the English for Sales and Marketing course should feel confident in tackling any upper intermediate course, including our Upper Intermediate Business Power course.