English for Public Relations

Introduction

English for Public Relations is an online course, consisting of 56 units of English, and providing approximately 60 hours of study for students.

Course aims

To give students at Intermediate, CEFR B1/Upper Intermediate B2 level practice in general and business-oriented language required for business contexts at this level, specifically tailored towards the specialisation of public relations. The course blends grammatical structures necessary for this level, with vocabulary, reading, listening, writing, speaking, and pronunciation.

Грамматика

By the end of the course, students will be able to:

  • Use present and past tenses correctly
  • Use the appropriate conditional forms to talk about situations and consequences
  • Use the present perfect to describe a link between past and present events
  • Use going to and will to talk about future predictions and intentions
  • Use the passive form correctly
  • Distinguish and be able to correctly describe countable and uncountable nouns

Словарный запас

By the end of the course, students will have learned approximately 120 expressions used in public relations.

Skills

By the end of the course, students will have had exposure to and practice in reading and hearing formal and informal English from a variety of accents and public relations contexts.

Unit Summary

Module 1

  • Introduction to Public Relations
  • Grammar: Present tenses
  • Словарный запас: Key terms in PR and their meanings
  • Чтение: A brief history of PR
  • Прослушивание: Describing the role of PR in a company
  • Написание: Outline of a PR campaign
  • Выступление: Discussing the importance of PR in today’s world
  • Произношение: Anxious and Chess + connected speech

Module 2

  • Press Releases
  • Grammar: Past tenses
  • Словарный запас: Terms related to press releases
  • Чтение: Analysis of a successful press release
  • Прослушивание: Instructions for creating a press release
  • Написание: Drafting a simple press release
  • Выступление: The importance of a good press release
  • Произношение: Beats and Beach + connected speech

Module 3

  • Crisis Management
  • Grammar: Going to and Will
  • Словарный запас: Words and phrases associated with crisis management
  • Чтение: Case studies of crisis management
  • Прослушивание: How to handle a PR crisis
  • Написание: Writing a crisis communication plan
  • Выступление: Crisis communication
  • Произношение: Bet and But + connected speech

Module 4

  • Social Media for PR
  • Grammar: Present perfect
  • Словарный запас: Key terms in social media PR
  • Чтение: Understanding the role of social media in PR
  • Прослушивание: The value of social media in PR
  • Написание: Creating a social media post for a PR campaign
  • Выступление: The impact of social media on PR
  • Произношение: Bud and Bird + connected speech

Module 5

  • Event Management
  • Grammar: Countable and uncountable nouns
  • Словарный запас: Terms related to event management
  • Чтение: Case studies of PR events
  • Прослушивание: Organising a PR event
  • Написание: Writing an event proposal
  • Выступление: The challenge of organising a product launch
  • Произношение: Cart and Cut + connected speech

Module 6

  • Stakeholder Relations
  • Grammar: First conditional
  • Словарный запас: Key terms in stakeholder relations
  • Чтение: Understanding stakeholder importance in PR
  • Прослушивание: How to maintain good stakeholder relations
  • Написание: Drafting a stakeholder communication
  • Выступление: Keeping stakeholders happy
  • Произношение: Day and Ray + connected speech

Module 7

  • Internal Communications
  • Grammar: Passive
  • Словарный запас: Terms related to internal communications
  • Чтение: The role of internal communication in PR
  • Прослушивание: The importance of internal communications
  • Написание: Writing an internal communication message
  • Выступление: Feeling left out
  • Произношение: Guess and Yes + connected speech

Module 8

  • Ethics in Public Relations
  • Grammar: Second conditional
  • Словарный запас: Key terms related to ethics in PR
  • Чтение: Understanding ethical considerations in PR
  • Прослушивание: A debate on PR ethics
  • Написание: Drafting a code of ethics for a PR firm
  • Выступление: The importance of good ethics in PR
  • Произношение: Hope and Hop + connected speech

Follow-up

Students completing the English for Public Relations course should feel confident in tackling any upper intermediate course, including our Upper Intermediate Business Power course.