English for Public Relations

Introduction

English for Public Relations is an online course, consisting of 56 units of English, and providing approximately 60 hours of study for students.

Course aims

To give students at Intermediate, CEFR B1/Upper Intermediate B2 level practice in general and business-oriented language required for business contexts at this level, specifically tailored towards the specialisation of public relations. The course blends grammatical structures necessary for this level, with vocabulary, reading, listening, writing, speaking, and pronunciation.

Γραμματική

By the end of the course, students will be able to:

  • Use present and past tenses correctly
  • Use the appropriate conditional forms to talk about situations and consequences
  • Use the present perfect to describe a link between past and present events
  • Use going to and will to talk about future predictions and intentions
  • Use the passive form correctly
  • Distinguish and be able to correctly describe countable and uncountable nouns

Λεξιλόγιο

By the end of the course, students will have learned approximately 120 expressions used in public relations.

Skills

By the end of the course, students will have had exposure to and practice in reading and hearing formal and informal English from a variety of accents and public relations contexts.

Unit Summary

Module 1

  • Introduction to Public Relations
  • Grammar: Present tenses
  • Λεξιλόγιο: Key terms in PR and their meanings
  • Ανάγνωση: A brief history of PR
  • Ακρόαση: Describing the role of PR in a company
  • Γράφοντας: Outline of a PR campaign
  • Μιλώντας: Discussing the importance of PR in today’s world
  • Pronunciation: Anxious and Chess + connected speech

Module 2

  • Press Releases
  • Grammar: Past tenses
  • Λεξιλόγιο: Terms related to press releases
  • Ανάγνωση: Analysis of a successful press release
  • Ακρόαση: Instructions for creating a press release
  • Γράφοντας: Drafting a simple press release
  • Μιλώντας: The importance of a good press release
  • Pronunciation: Beats and Beach + connected speech

Module 3

  • Crisis Management
  • Grammar: Going to and Will
  • Λεξιλόγιο: Words and phrases associated with crisis management
  • Ανάγνωση: Case studies of crisis management
  • Ακρόαση: How to handle a PR crisis
  • Γράφοντας: Writing a crisis communication plan
  • Μιλώντας: Crisis communication
  • Pronunciation: Bet and But + connected speech

Module 4

  • Social Media for PR
  • Grammar: Present perfect
  • Λεξιλόγιο: Key terms in social media PR
  • Ανάγνωση: Understanding the role of social media in PR
  • Ακρόαση: The value of social media in PR
  • Γράφοντας: Creating a social media post for a PR campaign
  • Μιλώντας: The impact of social media on PR
  • Pronunciation: Bud and Bird + connected speech

Module 5

  • Event Management
  • Grammar: Countable and uncountable nouns
  • Λεξιλόγιο: Terms related to event management
  • Ανάγνωση: Case studies of PR events
  • Ακρόαση: Organising a PR event
  • Γράφοντας: Writing an event proposal
  • Μιλώντας: The challenge of organising a product launch
  • Pronunciation: Cart and Cut + connected speech

Module 6

  • Stakeholder Relations
  • Grammar: First conditional
  • Λεξιλόγιο: Key terms in stakeholder relations
  • Ανάγνωση: Understanding stakeholder importance in PR
  • Ακρόαση: How to maintain good stakeholder relations
  • Γράφοντας: Drafting a stakeholder communication
  • Μιλώντας: Keeping stakeholders happy
  • Pronunciation: Day and Ray + connected speech

Module 7

  • Internal Communications
  • Grammar: Passive
  • Λεξιλόγιο: Terms related to internal communications
  • Ανάγνωση: The role of internal communication in PR
  • Ακρόαση: The importance of internal communications
  • Γράφοντας: Writing an internal communication message
  • Μιλώντας: Feeling left out
  • Pronunciation: Guess and Yes + connected speech

Module 8

  • Ethics in Public Relations
  • Grammar: Second conditional
  • Λεξιλόγιο: Key terms related to ethics in PR
  • Ανάγνωση: Understanding ethical considerations in PR
  • Ακρόαση: A debate on PR ethics
  • Γράφοντας: Drafting a code of ethics for a PR firm
  • Μιλώντας: The importance of good ethics in PR
  • Pronunciation: Hope and Hop + connected speech

Follow-up

Students completing the English for Public Relations course should feel confident in tackling any upper intermediate course, including our Upper Intermediate Business Power course.