English for Public Relations

Introduction

English for Public Relations is an online course, consisting of 56 units of English, and providing approximately 60 hours of study for students.

Course aims

To give students at Intermediate, CEFR B1/Upper Intermediate B2 level practice in general and business-oriented language required for business contexts at this level, specifically tailored towards the specialisation of public relations. The course blends grammatical structures necessary for this level, with vocabulary, reading, listening, writing, speaking, and pronunciation.

Граматика

By the end of the course, students will be able to:

  • Use present and past tenses correctly
  • Use the appropriate conditional forms to talk about situations and consequences
  • Use the present perfect to describe a link between past and present events
  • Use going to and will to talk about future predictions and intentions
  • Use the passive form correctly
  • Distinguish and be able to correctly describe countable and uncountable nouns

Речник

By the end of the course, students will have learned approximately 120 expressions used in public relations.

Skills

By the end of the course, students will have had exposure to and practice in reading and hearing formal and informal English from a variety of accents and public relations contexts.

Unit Summary

Module 1

  • Introduction to Public Relations
  • Grammar: Present tenses
  • Речник: Key terms in PR and their meanings
  • Четене: A brief history of PR
  • Слушане: Describing the role of PR in a company
  • Писане: Outline of a PR campaign
  • Говорене: Discussing the importance of PR in today’s world
  • Pronunciation: Anxious and Chess + connected speech

Module 2

  • Press Releases
  • Grammar: Past tenses
  • Речник: Terms related to press releases
  • Четене: Analysis of a successful press release
  • Слушане: Instructions for creating a press release
  • Писане: Drafting a simple press release
  • Говорене: The importance of a good press release
  • Pronunciation: Beats and Beach + connected speech

Module 3

  • Crisis Management
  • Grammar: Going to and Will
  • Речник: Words and phrases associated with crisis management
  • Четене: Case studies of crisis management
  • Слушане: How to handle a PR crisis
  • Писане: Writing a crisis communication plan
  • Говорене: Crisis communication
  • Pronunciation: Bet and But + connected speech

Module 4

  • Social Media for PR
  • Grammar: Present perfect
  • Речник: Key terms in social media PR
  • Четене: Understanding the role of social media in PR
  • Слушане: The value of social media in PR
  • Писане: Creating a social media post for a PR campaign
  • Говорене: The impact of social media on PR
  • Pronunciation: Bud and Bird + connected speech

Module 5

  • Event Management
  • Grammar: Countable and uncountable nouns
  • Речник: Terms related to event management
  • Четене: Case studies of PR events
  • Слушане: Organising a PR event
  • Писане: Writing an event proposal
  • Говорене: The challenge of organising a product launch
  • Pronunciation: Cart and Cut + connected speech

Module 6

  • Stakeholder Relations
  • Grammar: First conditional
  • Речник: Key terms in stakeholder relations
  • Четене: Understanding stakeholder importance in PR
  • Слушане: How to maintain good stakeholder relations
  • Писане: Drafting a stakeholder communication
  • Говорене: Keeping stakeholders happy
  • Pronunciation: Day and Ray + connected speech

Module 7

  • Internal Communications
  • Grammar: Passive
  • Речник: Terms related to internal communications
  • Четене: The role of internal communication in PR
  • Слушане: The importance of internal communications
  • Писане: Writing an internal communication message
  • Говорене: Feeling left out
  • Pronunciation: Guess and Yes + connected speech

Module 8

  • Ethics in Public Relations
  • Grammar: Second conditional
  • Речник: Key terms related to ethics in PR
  • Четене: Understanding ethical considerations in PR
  • Слушане: A debate on PR ethics
  • Писане: Drafting a code of ethics for a PR firm
  • Говорене: The importance of good ethics in PR
  • Pronunciation: Hope and Hop + connected speech

Follow-up

Students completing the English for Public Relations course should feel confident in tackling any upper intermediate course, including our Upper Intermediate Business Power course.