English for Public Relations

Introduction

English for Public Relations is an online course, consisting of 56 units of English, and providing approximately 60 hours of study for students.

Course aims

To give students at Intermediate, CEFR B1/Upper Intermediate B2 level practice in general and business-oriented language required for business contexts at this level, specifically tailored towards the specialisation of public relations. The course blends grammatical structures necessary for this level, with vocabulary, reading, listening, writing, speaking, and pronunciation.

Gramatika

By the end of the course, students will be able to:

  • Use present and past tenses correctly
  • Use the appropriate conditional forms to talk about situations and consequences
  • Use the present perfect to describe a link between past and present events
  • Use going to and will to talk about future predictions and intentions
  • Use the passive form correctly
  • Distinguish and be able to correctly describe countable and uncountable nouns

Vārdnīca

By the end of the course, students will have learned approximately 120 expressions used in public relations.

Skills

By the end of the course, students will have had exposure to and practice in reading and hearing formal and informal English from a variety of accents and public relations contexts.

Unit Summary

Module 1

  • Introduction to Public Relations
  • Grammar: Present tenses
  • Vārdnīca: Key terms in PR and their meanings
  • Lasīšana: A brief history of PR
  • Klausīšanās: Describing the role of PR in a company
  • Rakstīšana: Outline of a PR campaign
  • Runājot: Discussing the importance of PR in today’s world
  • Pronunciation: Anxious and Chess + connected speech

Module 2

  • Press Releases
  • Grammar: Past tenses
  • Vārdnīca: Terms related to press releases
  • Lasīšana: Analysis of a successful press release
  • Klausīšanās: Instructions for creating a press release
  • Rakstīšana: Drafting a simple press release
  • Runājot: The importance of a good press release
  • Pronunciation: Beats and Beach + connected speech

Module 3

  • Crisis Management
  • Grammar: Going to and Will
  • Vārdnīca: Words and phrases associated with crisis management
  • Lasīšana: Case studies of crisis management
  • Klausīšanās: How to handle a PR crisis
  • Rakstīšana: Writing a crisis communication plan
  • Runājot: Crisis communication
  • Pronunciation: Bet and But + connected speech

Module 4

  • Social Media for PR
  • Grammar: Present perfect
  • Vārdnīca: Key terms in social media PR
  • Lasīšana: Understanding the role of social media in PR
  • Klausīšanās: The value of social media in PR
  • Rakstīšana: Creating a social media post for a PR campaign
  • Runājot: The impact of social media on PR
  • Pronunciation: Bud and Bird + connected speech

Module 5

  • Event Management
  • Grammar: Countable and uncountable nouns
  • Vārdnīca: Terms related to event management
  • Lasīšana: Case studies of PR events
  • Klausīšanās: Organising a PR event
  • Rakstīšana: Writing an event proposal
  • Runājot: The challenge of organising a product launch
  • Pronunciation: Cart and Cut + connected speech

Module 6

  • Stakeholder Relations
  • Grammar: First conditional
  • Vārdnīca: Key terms in stakeholder relations
  • Lasīšana: Understanding stakeholder importance in PR
  • Klausīšanās: How to maintain good stakeholder relations
  • Rakstīšana: Drafting a stakeholder communication
  • Runājot: Keeping stakeholders happy
  • Pronunciation: Day and Ray + connected speech

Module 7

  • Internal Communications
  • Grammar: Passive
  • Vārdnīca: Terms related to internal communications
  • Lasīšana: The role of internal communication in PR
  • Klausīšanās: The importance of internal communications
  • Rakstīšana: Writing an internal communication message
  • Runājot: Feeling left out
  • Pronunciation: Guess and Yes + connected speech

Module 8

  • Ethics in Public Relations
  • Grammar: Second conditional
  • Vārdnīca: Key terms related to ethics in PR
  • Lasīšana: Understanding ethical considerations in PR
  • Klausīšanās: A debate on PR ethics
  • Rakstīšana: Drafting a code of ethics for a PR firm
  • Runājot: The importance of good ethics in PR
  • Pronunciation: Hope and Hop + connected speech

Follow-up

Students completing the English for Public Relations course should feel confident in tackling any upper intermediate course, including our Upper Intermediate Business Power course.