English for Sales and Marketing

Introduction

English for Sales and Marketing is an online course, consisting of 56 units of English, and providing approximately 60 hours of study for students.

Course aims

To give students at Intermediate, CEFR B1/Upper Intermediate B2 level practice in general and business-oriented language required for business contexts at this level, specifically tailored towards the specialisation of sales and marketing. The course blends grammatical structures necessary for this level, with vocabulary, reading, listening, writing, speaking and pronunciation.

Gramatika

By the end of the course, students will be able to:

  • Use present and past tenses correctly
  • Use the appropriate conditional forms to talk about situations and consequences
  • Use the present perfect to describe a link between past and present events
  • Use going to and will to talk about future predictions and intentions
  • Use the passive form correctly
  • Distinguish and be able to correctly describe countable and uncountable nouns

Vārdnīca

By the end of the course students will have learnt approximately 200 expressions used in sales and marketing duties.

Skills

By the end of the course students will have had exposure to and practice in reading and hearing formal and informal English from a variety of accents and sales and marketing contexts.

Unit Summary

Module 1

  • Introduction to Sales and Marketing Terminology
  • Gramatika: Present tenses
  • Vārdnīca: Essential sales and marketing vocabulary
  • Lasīšana: Understanding sales and marketing texts
  • Klausīšanās: Listening to sales and marketing-related discussions
  • Rakstīšana: Writing sales and marketing-related descriptions
  • Runājot: Describing sales and marketing concepts
  • Pronunciation: Anxious and Chess + connected speech

Module 2

  • Market Research and Analysis
  • Gramatika: Past tenses
  • Vārdnīca: Market segmentation, target markets, demographics, consumer behaviour
  • Lasīšana: Market research reports and data
  • Klausīšanās: Market research presentations and updates
  • Rakstīšana: Market research summaries and analysis reports
  • Runājot: Market research findings and insights
  • Pronunciation: Beats and Beach + connected speech

Module 3

  • Sales Strategies and Techniques
  • Gramatika: Going to and Will
  • Vārdnīca: Sales process, lead generation, prospecting, closing deals, customer relationship management
  • Lasīšana: Sales strategies and techniques articles
  • Klausīšanās: Sales presentations
  • Rakstīšana: Sales scripts and email templates
  • Runājot: Practising sales pitches and negotiations
  • Pronunciation: Bet and But + connected speech

Module 4

  • Advertising and Promotions
  • Gramatika: Present perfect
  • Vārdnīca: Advertising campaigns, media planning, print ads, online ads, direct mail
  • Lasīšana: Advertising materials and case studies
  • Klausīšanās: Advertising campaign presentations and updates
  • Rakstīšana: Advertising copy and promotional materials
  • Runājot: Advertising strategies and campaign results
  • Pronunciation: Bud and Bird + connected speech

Module 5

  • Digital Marketing and Social Media
  • Gramatika: Countable and uncountable nouns
  • Vārdnīca: Search engine optimisation, pay-per-click, email marketing, content marketing
  • Lasīšana: Digital marketing materials and case studies
  • Klausīšanās: Digital marketing presentations and updates
  • Rakstīšana: Digital marketing plans and content
  • Runājot: Digital marketing strategies and outcomes
  • Pronunciation: Cart and Cut + connected speech

Module 6

  • Branding and Product Development
  • Gramatika: First conditional
  • Vārdnīca: Brand identity, brand positioning, product development, product lifecycle
  • Lasīšana: Branding and product development materials
  • Klausīšanās: Branding and product development presentations
  • Rakstīšana: Brand positioning statements and product descriptions
  • Runājot: Branding strategies and product development processes
  • Pronunciation: Day and Ray + connected speech

Module 7

  • Networking and Relationship Building
  • Gramatika: Passive
  • Vārdnīca: Networking events, business cards, elevator pitches, follow-up
  • Lasīšana: Networking articles and resources
  • Klausīšanās: Networking conversations and role-plays
  • Rakstīšana: Professional follow-up emails
  • Runājot: Practising networking skills
  • Pronunciation: Guess and Yes + connected speech

Module 8

  • Ethics and Professionalism in Sales and Marketing
  • Gramatika: Second conditional
  • Vārdnīca: Ethics, honesty, transparency, professional conduct, cultural sensitivity
  • Lasīšana: Ethical guidelines and professional conduct documents
  • Klausīšanās: Ethical discussions and dilemmas in sales and marketing
  • Rakstīšana: Reflections on ethical scenarios and challenges
  • Runājot: Ethical issues and professional conduct in sales and marketing
  • Pronunciation: Hope and Hop + connected speech

Follow-up

Students completing the English for Sales and Marketing course should feel confident in tackling any upper intermediate course, including our Upper Intermediate Business Power course.