Introduction
English for Sales and Client Service is an online course, consisting of 56 units of English, and providing approximately 60 hours of study for students.
Course aims
To give students at Intermediate, CEFR B1/Upper Intermediate B2 level practice in general and business-oriented language required for business contexts at this level, specifically tailored towards the specialisation of customer service. The course blends grammatical structures necessary for this level, with vocabulary, reading, listening, writing, speaking and pronunciation.
Грамматика
By the end of the course, students will be able to:
- Use the present perfect tense to describe situations requiring a link between the present and the past.
- Use the passive form to create a more polite and indirect tone.
- Use modal verbs to talk about the functions of requests, offers and permission.
- Correctly use adverbs to describe events happening over time.
- Use adverbs to describe the manner in which an action is taken.
- Compare adjectives and adverbs using comparative and superlative forms.
- Use indirect questions to increase formality and politeness of speech.
- Distinguish and be able to correctly describe countable and uncountable nouns.
Словарный запас
By the end of the course students will have learnt approximately 200 expressions used in customer service.
Skills
By the end of the course students will have had exposure to and practice in reading and hearing formal and informal English from a variety of accents and customer service contexts.
Unit Summary
Module 1
- Introduction to Sales and Client Service
- Grammar: Adverbs of manner
- Словарный запас: Key vocabulary and phrases used in the customer service industry
- Чтение: Principles of Sales and Client Service
- Прослушивание: A lecture on customer service
- Написание: A day in the life
- Выступление: Call centre challenges
- Произношение: Hot and Heart + connected speech
Module 2
- Building Rapport with Clients
- Grammar: Adverbs of time
- Словарный запас: Polite greetings, small talk, and active listening skills
- Чтение: Getting that connection
- Прослушивание: A dialogue dealing with a customer problem
- Написание: Small talk is a big issue!
- Выступление: Connections
- Произношение: Hope and Hop + connected speech
Module 3
- Understanding Customer Needs and Enquiries
- Grammar: Comparatives and superlatives
- Словарный запас: Clarifying questions, paraphrasing, and summarising client concerns
- Чтение: What does the client need?
- Прослушивание: A dialogue with a mixed-up order
- Написание: Dealing with the public
- Выступление: The client is not a hot potato!
- Произношение: Heart and Hat + connected speech
Module 4
- Presenting Products and Services Effectively
- Grammar: Countable and uncountable nouns
- Словарный запас: Describing features, benefits, and comparisons with other options
- Чтение: Effectively Describing Product Features and Benefits
- Прослушивание: A dialogue highlighting a product’s key features
- Написание: Presenting your product
- Выступление: Selling the impossible!
- Произношение: Guess and Yes + connected speech
Module 5
- Handling Complaints and Difficult Situations
- Grammar: Indirect questions
- Словарный запас: Diplomatic language, empathy, and problem-solving techniques
- Чтение: Complaints: a professional approach
- Прослушивание: Dealing with a complaint
- Написание: Handling complaints
- Выступление: Born to deal with angry clients
- Произношение: Fine and Vine + connected speech
Module 6
- Closing the Sale and Upselling
- Grammar: Passive voice
- Словарный запас: Persuasive language, offering add-ons or upgrades, and finalising transactions
- Чтение: Mastering the Art of Closing the Sale and Upselling
- Прослушивание: A lecture on the science of closing a sale
- Написание: How to upsell like a pro
- Выступление: Unnecessary upgrades
- Произношение: Day and Ray + connected speech
Module 7
- The Importance of Providing After-sales Support
- Grammar: Present perfect
- Словарный запас: Following up, addressing additional concerns, and fostering long-term relationships
- Чтение: The Importance of Providing After-sales Support
- Прослушивание: Two colleagues discuss after-sales service
- Написание: After-sales service: a waste of money?
- Выступление: When too much is just too much!
- Произношение: Cat and Cut + connected speech
Module 8
- Professional Communication in a Multicultural Environment
- Grammar: Requests, offers and permission
- Словарный запас: Cultural sensitivity, email etiquette, and phone call best practices
- Чтение: Multicultural Communication issues
- Прослушивание: A lecture on cultural sensitivity
- Написание: Cultural differences
- Выступление: Email disasters
- Произношение: Cart and Cut + connected speech
Follow-up
Students completing the English for Sales and Client Service course should feel confident in tackling any upper intermediate course, including our Upper Intermediate Business Power course.