{"id":14850,"date":"2024-09-10T17:25:38","date_gmt":"2024-09-10T16:25:38","guid":{"rendered":"https:\/\/letslearnenglish.com\/?page_id=14850"},"modified":"2024-09-30T10:08:02","modified_gmt":"2024-09-30T09:08:02","slug":"english-for-public-relations","status":"publish","type":"page","link":"https:\/\/letslearnenglish.com\/zh\/services\/course-outlines\/english-for-public-relations\/","title":{"rendered":"English for Public Relations"},"content":{"rendered":"
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Introduction<\/h3>

English for Public Relations is an online course, consisting of 56 units of English, and providing approximately 60 hours of study for students.<\/p>

Course aims<\/h3>

To give students at Intermediate, CEFR B1\/Upper Intermediate B2 level practice in general and business-oriented language required for business contexts at this level, specifically tailored towards the specialisation of public relations. The course blends grammatical structures necessary for this level, with vocabulary, reading, listening, writing, speaking, and pronunciation.<\/p>

\u8bed\u6cd5<\/h3>

By the end of the course, students will be able to:<\/p>

  • Use present and past tenses correctly<\/li>
  • Use the appropriate conditional forms to talk about situations and consequences<\/li>
  • Use the present perfect to describe a link between past and present events<\/li>
  • Use going to and will to talk about future predictions and intentions<\/li>
  • Use the passive form correctly<\/li>
  • Distinguish and be able to correctly describe countable and uncountable nouns<\/li><\/ul>

    \u8bcd\u6c47<\/h3>

    By the end of the course, students will have learned approximately 120 expressions used in public relations.<\/p>

    Skills<\/h3>

    By the end of the course, students will have had exposure to and practice in reading and hearing formal and informal English from a variety of accents and public relations contexts.<\/p>

    Unit Summary<\/h3>

    Module 1<\/h4>
    • Introduction to Public Relations<\/strong><\/li>
    • Grammar:<\/strong> Present tenses<\/li>
    • \u8bcd\u6c47<\/strong>: Key terms in PR and their meanings<\/li>
    • \u9605\u8bfb<\/strong>: A brief history of PR<\/li>
    • \u8046\u542c<\/strong>: Describing the role of PR in a company<\/li>
    • \u5199\u4f5c<\/strong>: Outline of a PR campaign<\/li>
    • \u53d1\u8a00<\/strong>: Discussing the importance of PR in today’s world<\/li>
    • Pronunciation<\/strong>: Anxious and Chess + connected speech<\/li><\/ul><\/div>

      Module 2<\/h4>
      • Press Releases<\/strong><\/li>
      • Grammar:\u00a0<\/strong>Past tenses<\/li>
      • \u8bcd\u6c47<\/strong>: Terms related to press releases<\/li>
      • \u9605\u8bfb<\/strong>: Analysis of a successful press release<\/li>
      • \u8046\u542c<\/strong>: Instructions for creating a press release<\/li>
      • \u5199\u4f5c<\/strong>: Drafting a simple press release<\/li>
      • \u53d1\u8a00<\/strong>: The importance of a good press release<\/li>
      • Pronunciation<\/strong>: Beats and Beach + connected speech<\/li><\/ul><\/div>

        Module 3<\/h4>
        • Crisis Management<\/strong><\/li>
        • Grammar:\u00a0<\/strong>Going to and Will<\/li>
        • \u8bcd\u6c47<\/strong>: Words and phrases associated with crisis management<\/li>
        • \u9605\u8bfb<\/strong>: Case studies of crisis management<\/li>
        • \u8046\u542c<\/strong>: How to handle a PR crisis<\/li>
        • \u5199\u4f5c<\/strong>: Writing a crisis communication plan<\/li>
        • \u53d1\u8a00<\/strong>: Crisis communication<\/li>
        • Pronunciation<\/strong>: Bet and But + connected speech<\/li><\/ul><\/div>

          Module 4<\/h4>
          • Social Media for PR<\/strong><\/li>
          • Grammar:\u00a0<\/strong>Present perfect<\/li>
          • \u8bcd\u6c47<\/strong>: Key terms in social media PR<\/li>
          • \u9605\u8bfb<\/strong>: Understanding the role of social media in PR<\/li>
          • \u8046\u542c<\/strong>: The value of social media in PR<\/li>
          • \u5199\u4f5c<\/strong>: Creating a social media post for a PR campaign<\/li>
          • \u53d1\u8a00<\/strong>: The impact of social media on PR<\/li>
          • Pronunciation<\/strong>: Bud and Bird + connected speech<\/li><\/ul><\/div>

            Module 5<\/h4>
            • Event Management<\/strong><\/li>
            • Grammar:\u00a0<\/strong>Countable and uncountable nouns<\/li>
            • \u8bcd\u6c47<\/strong>: Terms related to event management<\/li>
            • \u9605\u8bfb<\/strong>: Case studies of PR events<\/li>
            • \u8046\u542c<\/strong>: Organising a PR event<\/li>
            • \u5199\u4f5c<\/strong>: Writing an event proposal<\/li>
            • \u53d1\u8a00<\/strong>: The challenge of organising a product launch<\/li>
            • Pronunciation<\/strong>: Cart and Cut + connected speech<\/li><\/ul><\/div>

              Module 6<\/h4>
              • Stakeholder Relations<\/strong><\/li>
              • Grammar:\u00a0<\/strong>First conditional<\/li>
              • \u8bcd\u6c47<\/strong>: Key terms in stakeholder relations<\/li>
              • \u9605\u8bfb<\/strong>: Understanding stakeholder importance in PR<\/li>
              • \u8046\u542c<\/strong>: How to maintain good stakeholder relations<\/li>
              • \u5199\u4f5c<\/strong>: Drafting a stakeholder communication<\/li>
              • \u53d1\u8a00<\/strong>: Keeping stakeholders happy<\/li>
              • Pronunciation<\/strong>: Day and Ray + connected speech<\/li><\/ul><\/div>

                Module 7<\/h4>
                • Internal Communications<\/strong><\/li>
                • Grammar:\u00a0<\/strong>Passive<\/li>
                • \u8bcd\u6c47<\/strong>: Terms related to internal communications<\/li>
                • \u9605\u8bfb<\/strong>: The role of internal communication in PR<\/li>
                • \u8046\u542c<\/strong>: The importance of internal communications<\/li>
                • \u5199\u4f5c<\/strong>: Writing an internal communication message<\/li>
                • \u53d1\u8a00<\/strong>: Feeling left out<\/li>
                • Pronunciation<\/strong>: Guess and Yes + connected speech<\/li><\/ul><\/div>

                  Module 8<\/h4>
                  • Ethics in Public Relations<\/strong><\/li>
                  • Grammar:\u00a0<\/strong>Second conditional<\/li>
                  • \u8bcd\u6c47<\/strong>: Key terms related to ethics in PR<\/li>
                  • \u9605\u8bfb<\/strong>: Understanding ethical considerations in PR<\/li>
                  • \u8046\u542c<\/strong>: A debate on PR ethics<\/li>
                  • \u5199\u4f5c<\/strong>: Drafting a code of ethics for a PR firm<\/li>
                  • \u53d1\u8a00<\/strong>: The importance of good ethics in PR<\/li>
                  • Pronunciation<\/strong>: Hope and Hop + connected speech<\/li><\/ul><\/div>

                    Follow-up<\/h3>

                    Students completing the English for Public Relations course should feel confident in tackling any upper intermediate course, including our Upper Intermediate Business Power course.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

                    Introduction English for Public Relations is an online course, consisting of 56 units of English, and providing approximately 60 hours of study for students. Course aims To give students at Intermediate, CEFR B1\/Upper Intermediate B2 level practice in general and business-oriented language required for business contexts at this level, specifically tailored towards the specialisation of […]<\/p>","protected":false},"author":5,"featured_media":0,"parent":14791,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_jet_sm_ready_style":"","_jet_sm_style":"","_jet_sm_controls_values":"","_jet_sm_fonts_collection":"","_jet_sm_fonts_links":"","footnotes":""},"class_list":["post-14850","page","type-page","status-publish","hentry"],"yoast_head":"\nEnglish for Public Relations<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/letslearnenglish.com\/zh\/services\/course-outlines\/english-for-public-relations\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"English for Public Relations\" \/>\n<meta property=\"og:description\" content=\"Introduction English for Public Relations is an online course, consisting of 56 units of English, and providing approximately 60 hours of study for students. Course aims To give students at Intermediate, CEFR B1\/Upper Intermediate B2 level practice in general and business-oriented language required for business contexts at this level, specifically tailored towards the specialisation of […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/letslearnenglish.com\/zh\/services\/course-outlines\/english-for-public-relations\/\" \/>\n<meta property=\"og:site_name\" content=\"Let's Learn English\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/letslearnenglishcom\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-30T09:08:02+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@LLEgold\" \/>\n<meta name=\"twitter:label1\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 \u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/letslearnenglish.com\/services\/course-outlines\/english-for-public-relations\/\",\"url\":\"https:\/\/letslearnenglish.com\/services\/course-outlines\/english-for-public-relations\/\",\"name\":\"English for Public Relations\",\"isPartOf\":{\"@id\":\"https:\/\/letslearnenglish.com\/#website\"},\"datePublished\":\"2024-09-10T16:25:38+00:00\",\"dateModified\":\"2024-09-30T09:08:02+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/letslearnenglish.com\/services\/course-outlines\/english-for-public-relations\/#breadcrumb\"},\"inLanguage\":\"zh-Hans\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/letslearnenglish.com\/services\/course-outlines\/english-for-public-relations\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/letslearnenglish.com\/services\/course-outlines\/english-for-public-relations\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/letslearnenglish.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Services\",\"item\":\"https:\/\/letslearnenglish.com\/services\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Course outlines\",\"item\":\"https:\/\/letslearnenglish.com\/services\/course-outlines\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"English for Public Relations\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/letslearnenglish.com\/#website\",\"url\":\"https:\/\/letslearnenglish.com\/\",\"name\":\"Let's Learn English\",\"description\":\"e-Learning platform with the largest database of material ready built in.\",\"publisher\":{\"@id\":\"https:\/\/letslearnenglish.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/letslearnenglish.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"zh-Hans\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/letslearnenglish.com\/#organization\",\"name\":\"Let's Learn English\",\"url\":\"https:\/\/letslearnenglish.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\/\/letslearnenglish.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/letslearnenglish.com\/wp-content\/uploads\/2017\/06\/newlogo.png\",\"contentUrl\":\"https:\/\/letslearnenglish.com\/wp-content\/uploads\/2017\/06\/newlogo.png\",\"width\":230,\"height\":110,\"caption\":\"Let's Learn English\"},\"image\":{\"@id\":\"https:\/\/letslearnenglish.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/letslearnenglishcom\/\",\"https:\/\/x.com\/LLEgold\",\"https:\/\/pinterest.com\/LLEgold\/\",\"https:\/\/www.youtube.com\/channel\/UCFQB7KnGf5tG82qHssJQQLw\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"English for Public Relations","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/letslearnenglish.com\/zh\/services\/course-outlines\/english-for-public-relations\/","og_locale":"zh_CN","og_type":"article","og_title":"English for Public Relations","og_description":"Introduction English for Public Relations is an online course, consisting of 56 units of English, and providing approximately 60 hours of study for students. Course aims To give students at Intermediate, CEFR B1\/Upper Intermediate B2 level practice in general and business-oriented language required for business contexts at this level, specifically tailored towards the specialisation of […]","og_url":"https:\/\/letslearnenglish.com\/zh\/services\/course-outlines\/english-for-public-relations\/","og_site_name":"Let's Learn English","article_publisher":"https:\/\/www.facebook.com\/letslearnenglishcom\/","article_modified_time":"2024-09-30T09:08:02+00:00","twitter_card":"summary_large_image","twitter_site":"@LLEgold","twitter_misc":{"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4":"3 \u5206"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/letslearnenglish.com\/services\/course-outlines\/english-for-public-relations\/","url":"https:\/\/letslearnenglish.com\/services\/course-outlines\/english-for-public-relations\/","name":"English for Public Relations","isPartOf":{"@id":"https:\/\/letslearnenglish.com\/#website"},"datePublished":"2024-09-10T16:25:38+00:00","dateModified":"2024-09-30T09:08:02+00:00","breadcrumb":{"@id":"https:\/\/letslearnenglish.com\/services\/course-outlines\/english-for-public-relations\/#breadcrumb"},"inLanguage":"zh-Hans","potentialAction":[{"@type":"ReadAction","target":["https:\/\/letslearnenglish.com\/services\/course-outlines\/english-for-public-relations\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/letslearnenglish.com\/services\/course-outlines\/english-for-public-relations\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/letslearnenglish.com\/"},{"@type":"ListItem","position":2,"name":"Services","item":"https:\/\/letslearnenglish.com\/services\/"},{"@type":"ListItem","position":3,"name":"Course outlines","item":"https:\/\/letslearnenglish.com\/services\/course-outlines\/"},{"@type":"ListItem","position":4,"name":"English for Public Relations"}]},{"@type":"WebSite","@id":"https:\/\/letslearnenglish.com\/#website","url":"https:\/\/letslearnenglish.com\/","name":"Let's Learn English","description":"\u7535\u5b50\u5b66\u4e60\u5e73\u53f0\uff0c\u5185\u7f6e\u6700\u5927\u7684\u6750\u6599\u6570\u636e\u5e93\u3002","publisher":{"@id":"https:\/\/letslearnenglish.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/letslearnenglish.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh-Hans"},{"@type":"Organization","@id":"https:\/\/letslearnenglish.com\/#organization","name":"Let's Learn English","url":"https:\/\/letslearnenglish.com\/","logo":{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/letslearnenglish.com\/#\/schema\/logo\/image\/","url":"https:\/\/letslearnenglish.com\/wp-content\/uploads\/2017\/06\/newlogo.png","contentUrl":"https:\/\/letslearnenglish.com\/wp-content\/uploads\/2017\/06\/newlogo.png","width":230,"height":110,"caption":"Let's Learn English"},"image":{"@id":"https:\/\/letslearnenglish.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/letslearnenglishcom\/","https:\/\/x.com\/LLEgold","https:\/\/pinterest.com\/LLEgold\/","https:\/\/www.youtube.com\/channel\/UCFQB7KnGf5tG82qHssJQQLw"]}]}},"_links":{"self":[{"href":"https:\/\/letslearnenglish.com\/zh\/wp-json\/wp\/v2\/pages\/14850","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/letslearnenglish.com\/zh\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/letslearnenglish.com\/zh\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/letslearnenglish.com\/zh\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/letslearnenglish.com\/zh\/wp-json\/wp\/v2\/comments?post=14850"}],"version-history":[{"count":15,"href":"https:\/\/letslearnenglish.com\/zh\/wp-json\/wp\/v2\/pages\/14850\/revisions"}],"predecessor-version":[{"id":17369,"href":"https:\/\/letslearnenglish.com\/zh\/wp-json\/wp\/v2\/pages\/14850\/revisions\/17369"}],"up":[{"embeddable":true,"href":"https:\/\/letslearnenglish.com\/zh\/wp-json\/wp\/v2\/pages\/14791"}],"wp:attachment":[{"href":"https:\/\/letslearnenglish.com\/zh\/wp-json\/wp\/v2\/media?parent=14850"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}