Innovative means not standing still, but constantly thinking of new ways to make our materials unique. We were the first educational publisher to test grammar and vocabulary through gaming, with titles like Error terror, Textris and Word Invaders; we were the first educational publisher to have feedback on students’ answers in our pioneering Cambridge exam tutor series of CD Roms, we created our first iteration of Let’s Learn English before any of the other larger publishers came out with their own Virtual Learning Environments, we offered a website cloning service before anyone else. We constantly strive to offer something that our competitors do not have, and push the boundaries of what schools can do with a digital learning platform.