These can be used in a number of ways with classes. I approach them as part of an advertising 'theme', with radio adverts and newspaper/magazine adverts. Get the students to write down and discuss their favourite advert (they invariably say Coca-Cola, for some reason?), and why it is their favourite; this will lead in to your TV adverts. A certain amount of previewing is required and you'll generally need to sit though ten adevrts before you find one that you can use. The two ways that I use them is:
- An advert where it is not clear the product or service that is being advertised. Play the advert and freeze frame it at the vital moment. Students in groups try to guess what the product or service is that is being advertised.
- play an advert where it is clear what is being advertised, but freeze the action before the caption comes up. Students, again in groups, have the task of coming up with a concise, witty or catchy caption, which they write on a piece of paper cut up into the shape of a raindrop. That is then stuck to the screen (the static will ensure that it stays on!), the sharp part coming out of the person's mouth, or from the product, and a winner is chosen. This is then compared to the original.
Of course this then leads in to the production of a televsion advert by groups in the class.
Angus Savory 18-08-2011